If you monetize your website with Google AdSense and are looking to squeeze a few more bucks out of your advertisements, you’ve probably stumbled upon whispers of an advanced version of the program called Google AdSense Preferred that offers inflated rates to a select batch of top-tier publishers. But how do you become a Google AdSense Preferred Publisher? Here’s everything you need to know about it in 2021.
You probably aren’t going to want to hear this, but the Google AdSense Preferred Publisher Program doesn’t exist. It’s a myth, promising preferential rates in exchange for meeting certain requirements, like 500,000 unique users per month. Sure, the more traffic you acquire, the more you earn. You also get a rep if you’re deemed important enough. But you don’t get an invite to a ‘Preferred Publisher Program’.
The rumor stems from Google’s announcement of Google Preferred, a YouTube advertising program that allows advertisers to place their ads on top-performing videos, created by YouTube’s most popular channels, back in 2014. These channels are offered superior rates for displaying the advertisements on their videos. This same scheme does not exist for traditional written publishers, according to insiders.