Burger King Simpsons Toys: The Complete History
20th Century Fox has collaborated with Burger King to release several Simpsons Collectibles over the last two decades, with the first set arriving in 1990 and the most recent in 2013 — and another rumored to be on the cards. Here, we’ll run through all the Burger King Simpsons Toys released to date.
Let’s start in 1990. A set of five figurines were released, sold at Burger King stores in the United States. That’s right — sold. These collectibles weren’t included with meals. Each could be purchased for $3.49, though discounts were available with specific food items like fries.
As you’d expect, the figurines focused on the famous family. Bart Simpson came with his trademark skateboard in hand, Homer with his lunchbox, Lisa with her saxophone, Maggie with a teddy bear (not Mr Burn’s Bobo — that episode came later) and Marge with her handbag.
In 2001, Burger King released 15 halloween figurines that came included with Big Kids meals. These were included free — no extra cash needed. A year later, we saw some more halloween-themed figurines in the United States, as well as four watches, priced at $2.39 each.
That same year, Burger King celebrated the 2002 FIFA World Cup in the United Kingdom with several Simpsons soccer-themed figurines. These were the last Burger King Simpsons Toys were saw up until 2007, when a new campaign launched to promote the release of The Simpsons Movie.
Perhaps the largest marketing campaign The Simpsons has done to date, this saw 16 speaking figurines arrive in stores, with four released each week. These were included free with select meals. Below are the different collectibles on offer, not including a Golden Homer that was available the whole time.
Burger King ran a similar promotion overseas to celebrate the launch of The Simpsons Movie, which included all of the above characters. The figurines were identical, with one difference: The entire set was gold, while only the Homer Simpsons model was available in that hue in the United States.
A year later, 20th Century Fox teamed up with Burger King for a new promotion, called Couch-a-Bunga. This time, it divided up the iconic Simpsons couch into five pieces — Homer, Bart, Maggie, Lisa, Marge. Put them all together to form the house, then collect the TV to complete the living room.
Interestingly, each character had a function. Click a button on the back and they’d do something. Santa’s Little Helper came bundled with the television collectible, and pressing his held down caused the channels to change. This is one of the most valuable Burger King Simpsons Toys out there.
It wasn’t until 2011 that more Burger King Simpsons Toys were released. This saw ten cast into the wild to celebrate the release of Treehouse of Horror XXII. Each figure was Treehouse of Horror-themed, and the set included Fly-Bart, Time Travel Homer, Alien-Maggie, Kang, and The Collector.
2013 brought the most recent Burger King Simpsons Toys collaboration. Six new figurines were released, all superhero themed. These included Stretch Dude, Clobber Girl, Radioactive Man, Cupcake Kid, Pieman, and Fallout Boy (Milhouse).