Unlike BBC iPlayer, ITV Hub isn’t available on Sky Q. The catch-up service has been missing from the set-top box since it launched in 2016, with customers instead receiving access to a curated selection of shows available on ITV Hub through Sky’s own on-demand service, and because of a change the broadcaster made in May to encourage people to use its ITV Hub instead of other services, this number of ITV shows available on Sky Q is fast declining.
As of now, Sky Q customers have no choice but to watch ITV Hub — now called ITVX — on another device, like an Amazon Fire TV Stick or an iPad. That was meant to change with the release of its new streaming service ITVX, which the broadcaster had previously promised would launch on Sky Q, with more than three-times the amount of content as it tries to rival the likes of Prime Video and Netflix. But it’s still nowhere to be seen.
Meanwhile, owners of Sky Glass were treated to ITVX on release day, so once again Sky’s all-in-one television solution — used by a small subset of its overall customers — is shown the preferential treatment. The ITVX service is be free to use across all devices, though customers will be able to hand over some cash to remove adverts. It is will offer access to new shows often months before their broadcast on terrestrial television.